Question: Using brand selected for your creative brief select one of the seven advertising intents (increase awareness, change consumers beliefs, influence purchase intent, stimulate trial use,
Using brand selected for your creative brief select one of the seven advertising intents (increase awareness, change consumers beliefs, influence purchase intent, stimulate trial use, create repeat purchasers, cause brand switching, increase sales) and develop objectives for your campaign. Justify the methodology selected. (200-250 words)
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