Question: Using brand symbols whose interpretation defies association with a specific country's culture is not likely to help when marketers want to adopt the Global consumer

Using brand symbols whose interpretation defies association with a specific country's culture is not likely to help when marketers want to adopt the
Global consumer culture positioning
Local consumer culture positioning
Foreign consumer culture positioning
Benefit positioning
Quality positioning
Competition positioning
None of the above
Using brand symbols whose interpretation defies association with a specific country's

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