Using Chapter 6 concepts along with any other information you can find on this topic (and there is a lot; this is a very easy case to research), answer the following: 1. Why did the Coca-cola company decide to change Coke's formula? Be specific about the company's decisions that led to the change. 2. What were the primary reasons for the failure of the New Coke launch? Discuss the influences on the consumer (social, individual, psychological) that led to consumer rejection of the product. (This can be a bulleted list but make sure include all the influences as described in your textbook.) 3. How important do you think it is for marketers to understand consumer association with the brand? What does branding have to do with consumer behavior