Using data, statistical algorithms, and machine$-$learning techniques to determine the likelihood of future outcomes or behaviors is called:

pixel tagging.

reactive analytics.

social media marketing.

predictive analytics.

Question $8$

$1$ pts

To create seamless CX$,$ marketers need to create a consumer journey map that:

resembles the generalized consumer journey map as closely as possible.

is specific to the product and the purchase situation.

closes off the loyalty loop to brand competitors.

leads the consumer to make a purchase as quickly as possible.