using Delta Airlines as the focus company

For this section of your project, you are to assume that you are the Marketing Executive of your focus company and prepare three Marketing Objectives for your focus company's Marketing Plan, which follows the framework identified in the Build a Marketing Plan Template (also available following p. 72). When writing your three objectives, state them in SMART terms. This means that each of your three objectives should include: A specific metric that is measurable using numbers or percentages The title of the person who you will assign to be responsible for this agreed upon objective A realistic budget . A time frame or deadline date