Using economic principles and theories, assess the financial, economic, and strategic positioning of Greater Bay Airlines, as
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Using economic principles and theories, assess the financial, economic, and strategic positioning of Greater Bay Airlines, as well as other attributes and/or parts thereof. Competitive responses from other airlines should also be checked.
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ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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