Question: Using Evergreen Products (the case found in Chapter 3 on pages 88-89), carry out the first step in the process of process mapping and analysis,

Using Evergreen Products (the case found in Chapter 3 on pages 88-89), carry out the first step in the process of process mapping and analysis, as presented in chapter 3S for the following two different key customers: Florists Grocery stores To what extent can the same process effectively serve both key customers equally well? What is the implication of your analysis for how firms should think about key customers and the processes that serve them?

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