Question: Using examples, describe each element of the total customer value (such as product value, etc.) and each element of the total customer cost (such as

Using examples, describe each element of the total customer value (such as product value,
etc.) and each element of the total customer cost (such as monetary cost, etc.) that would
form the basis of a buyer's perception of value as it relates any aspect of the Walt Disney
experience (for instance, restaurant, hotel, theme park, etc.). (20 marks)

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