Using generation as the only segmentation basis for marketing purposes can be misleading in Canada because ____________

a.

There are significant differences in consumer characteristics due to continuous immigration from many different countries with different cultures and ethnicity.

b.

Perceived value of products and services do not vary significantly across generations.

c.

Major life experiences for various generations in Canada do not vary significantly.

d.

Income levels within a generation do not vary much in Canada

e.

Ages within a generation can vary significantly with age brackets up to 30 to 40 years.