Using GEs Imagination Breakthroughs: The Evo Project article, solve the questions :

• General:

• Q1. Is innovation manageable or just a random gambling activity where you sometimes get lucky? if it is

  manageable, how can firms organise and manage it what general principles might they use?

• Analysis:

• Q2. Attempt to analysis GE market situation when Immelt take over based on the 5 Forces .. provide very

  brief statements (analysis)

• Q3. Look back and identify GE key areas of concentration. What were the present portfolio of innovative activities? Give example of initiatives.

• Q4. What were the major directions of change Immelt when takeover from Jack Welch (previous CEO)?

• Q5. What was the big idea' Immelt was trying to exploit when he became GEs CEO?

• Q6. Attempt to analysis the situation based on SWOT .. very brief list of factors/statements

• Using the 4Ps approach to explore innovation space :

• Q7. What are the new initiatives Imagination Breakthrough (IB)? how these relate to innovation.

• Q8. What are IBs strengths and where (and why) the gaps?

• Q9. Try and map GE (under leadership of Immelt) innovation approach on to the 4Ps framework including the IBs

• Q10. Are these IBs relevant or based on Technology Push and Market Pull, explain.

• Innovation Process:

• Q11. Draw the model of the innovation process. List key questions in each area linked to how GE manage innovation i.e. How GE search, select, implement?

• Q12. How GE attempt or plan to capture value of innovative products? What are the measures?

• Leadership: Illustrate your argument with examples from Immelt (GEs CEO) practice.

• Q13. What is innovation leadership? List characteristic traits of good (bad) leaders.

• Q14: What are the key factors for leaders to focus on. How can you differentiate these factors for upper, middle, and lower management leaders?