Question: Using Google Pixel 8 as a case study.. answer the following in a well delatiled format using real life examples in not less than 1

Using Google Pixel 8 as a case study.. answer the following in a well delatiled format using real life examples in not less than 15 pages.
a) Describe the brand you are about to study. In this description, describe the brand personality of the said products. This brand personality should be derived from the communication the company has given in its marketing mix
b) Using segmentation variables, describe the products target market. It is expected that you use all segmentation variables
c) Comment on the appropriateness of the marketing strategies used to capture the target audience. Are the marketing programs employed to attract the target market in line with the brand personality?
d)- Brand personality by Aaker
-Brand Archetypes
e) The type of brand personality (sophisticated or not)
d)hy using the marketing segmentation variables
e) Physical evidence (people who buy the products)
f) Does the marketing strategy used works?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!