Question: Using Innovative Thinking to Generate Ideas: In the professor's discussion we talked about how to build a better mousetrap using word association as our stimuli.

Using Innovative Thinking to Generate Ideas:

In the professor's discussion we talked about "how to build a better mousetrap" using word association as our stimuli. Now, we're going to think about how to build a better coffee mug. I want you to take 3 minutes and write down the words (in other words, a brainstorm list of words or very short phrases. No complete sentences!) that come to mind about this coffee mug you see. How could we build a better one?

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