Question: Using insights, details and exaxaple form case, MAIN CASE Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart By: Elie Ofek, Danielle

Using insights, details and exaxaple form case, MAIN CASE
Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart
By: Elie Ofek, Danielle Golan
1. Why are consumers drawn to Lemonade? What is happening to consumers and why does the Lemonade product appeal to them?
2. If you were to recommend going to Europe which country would you suggest launching in first? Why? (draw on characteristics of the company/product and market.

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