Question: Using k - means clustering on all seven variables, experiment with different values of k . Recommend a value of k and describe these k

Using

k -

means clustering on all seven variables, experiment with different values of

k .

Recommend a value of

k

and describe these

k

clusters according to their "average" characteristics. Why might k

-

means clustering not be a good method to use for these seven variables?

Using hierarchical clustering on all seven variables, experiment with using complete linkage and group average linkage as the clustering method. Recommend a set of customer profiles

(

clusters

) .

Describe these clusters according to their "average" characteristics. Why might hierarchical clustering not be a good method to use for these seven variables?

Using k-means clustering on all seven variables, experiment with different values

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