Question: Using Kotler & Armstrong s ( 2 0 1 4 ) five stages of the buyer decision process, which includes: Need recognition; Information search; Evaluation
Using Kotler & Armstrongs five stages of the buyer decision process, which includes: Need recognition; Information search; Evaluation of alternatives; Purchase decision; and Postpurchase. Critically assess and evaluate the methods that your company uses, from a marketing perspective, to ensure that its customers stay loyal to its brand. Provide relevant examples of how this is achieved.
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