Question: Using library sources and internet sources, identify and discuss key strategies that Volkswagen is using to compete in China. (3) What strategy(action) did Volkswagen focus

Using library sources and internet sources, identify and discuss key strategies that Volkswagen is using to compete in China.

(3) What strategy(action) did Volkswagen focus on to strengthen their market position? (first mover? Play defense? Play aggressive game? ) Review concepts in chapter 6.

(4) What generic strategy did Volkswagen use in China? (Low cost, differentiation, focus low cost, focus differentiation?) Why it works or why it did not work in China?

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