Question: Using multi attribute model, the overall evaluation for young, single women for local gas station, national service chain and local car dealers are 86, 154

Using multi attribute model, the overall evaluation for young, single women for local gas station, national service chain and local car dealers are 86, 154 and 122 respectively, and the scores of retired couples for local gas station, national service chain and local car dealers are 142, 226 and 170 respectively. Why is the probable choice for young single women is local car dealer instead of national service chain?

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