Using online IT resources, find an article that discusses a real-world business case related to Customer Relationship Management (CRM) and operating a business in the 21st Century. The article must have been published in the past 1 to 2 years. You may select any facet of supply chain management but it must be a business case, and not just theory.

Answer rating: 100% (QA)

The case study is about adoption of formalized CRM at Garces Group Garces Group is in ... View the full answer