Question: Using online resources, develop descriptions of three consumer segments only using psychographic and lifestyle segmentation), one for each of the backpacks. Think of the purpose,
Retro backpack Hiking Backpack Leather Fashion Backpack Using online resources, develop descriptions of three consumer segments (only using psychographic and lifestyle segmentation), one for each of the backpacks. Think of the purpose, use and consumer preferences. What type of segmentation would you recommend (can be more than one type)
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