Question: Using Porter's Five Forces model, drag each item below to the correct location on the figure. Planes and Unionized Workers New Sky Taxi Travelocity.com, Kayak.com

Using Porter's Five Forces model, drag each item below to the correct location on the figure. Planes and Unionized Workers New Sky Taxi Travelocity.com, Kayak.com Bus or Train Competition Threat of Substitute Products or Services Substitutes include cars, trains, and busos Supplier Power There are a limited number of plane and engine manufacturers from which to choose, and unionized workers are a large expense. Rivalry among Existing Competitors Airlines have price wars in an effort to attract new customers. Buyer Power Many airlines force buyers to choose from competition based on price. Threat of New Entrants New airlines enter the market all the time, including the latest sky taxis

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