Using Quality Management please answer the above questions.

a) A local farmer is sought-after for his quality vegetables. The farmer notices a growing interest in organic produce and begins producing organic vegetables in small quantities. Due to limited supply, some customers pay in advance to secure their quota of organic produce. Due to current supply chain issues, the farmer is unable to access the organic fertilizers so is forced to use the chemical fertilizers which are more readily available. To avoid disappointing the customers who already paid and at the risk of losing these customers, the farmer sells the inorganic vegetables as organically grown. i. Identify and explain two factors that could have contributed to the farmer's unethical actions. [6 marks] ii. How should the farmer have approached this situation in an ethical manner? [2 marks] b) Understanding the growing need for food security, a brilliant graduate, who excelled in the Quality Management course, has decided to get into agriculture. As an avid home gardener, this budding entrepreneur has decided to start commercial production with lettuce. i. Briefly explain what some of the key considerations of this young entrepreneur should be, along each phase of the product life cycle. [8 marks] ii. Identify one way that the famer can meet or exceed customer needs in each of the following categories: - Basic needs - Normal needs (spoken) - Normal needs (unspoken) - Exciting needs