Using relevant concepts, techniques, and tools from the course (chapters 1, 2, 5, 6 and 7 or weeks 1 to 5), analyze the DUONCTA case below according to the case method presented in class. Your paper MUST comply with the following rules: No more than 3 double-spaced pages Word format (No other formats accepted) Name of the file (FirstNameLastName-GroupNumber).docx Your file MUST be sent to me by email no later than 08:30 PM (March 144). A penalty of 20% of your grade will be applied on papers received between 08:31 and 10:00 PM. No submission beyond 10:00 PM will be accepted) Failing to comply with any one of the above rules will result in the application of a penalty of 20%. DIJONCTA DIJONCTA is a family business established in Morocco since 1968 and specialized in manufacturing high-end electrical items. Its flagship product is the STOGO electrical switch whose sales have grown significantly in recent years thanks to the CE marking. The company currently employs 80 people, including two electrical engineers, five plastics technicians, a quality controller, four representatives and a safety officer. All the other employees are workers, most of whom are unskilled and several of them are family members of Houcine Othmani, the owner-manager of the company DUONCTA's turnover amounted to 10 million dirhams in 2018, 20% up from the previous year. It comes entirely from activities carried out on the French market through an import agent established in Paris. It was this agent, recruited during a French trade mission to Casablanca, who helped the company obtain CE marking, mandatory to enter the European market. In the absence of cost accounting, the selling prices of the company's products are set by alignment with the competition prices communicated by the French agent. Houcine Othmani centralizes all management functions in his hands. During the annual holiday closure, Houcine travels to France in the Dijon region where he owns a small house that his late father bought for him when he was studying pharmacology at the University of Dijon. He takes advantage of his stay in France to visit the importing agent in Paris to discuss with him the evolution of the market and its trends. This year, and under the pressure of his wife who wanted to visit her sister in Cte d'Ivoire, Houcine decided, but reluctantly, to spend his holidays in Abidjan. As he was walking on a beautiful July afternoon in the streets of the Plateau district, his attention was drawn to a store selling electrical and electronic items. What was his surprise when he discovered the STOGO switches displayed in the store in packaging bearing the brand of the French importer! The prices displayed were three to four times those which the distributing agent claimed to charge at retail. A small discussion with the store owner persuades Houcine of the existence of a certain potential on the market of the sub-region