Question: Using salesforce estimates for forecasting has the advantage that: no biases exist in the forecasts. confusion between customer wants ( wish list ) and customer
Using salesforce estimates for forecasting has the advantage that:
no biases exist in the forecasts.
confusion between customer "wants" wish list and customer "needs" necessary purchases is eliminated.
forecasts of individual sales force members can be easily combined to get regional or national sales totals.
statistical estimates of seasonal factors are more precise than any other approach.
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