using spss

1. Is preferred driving time to L'Experience Restaurant associated with negative or positive preferences for its possible features? In other words, what is the relationship between the preference to drive 30 minutes or less and all the other possible features (such as waterfront view, formal wait staff attire, etc.) of L'Experience Restaurant? (0.5 point) 2. Are menu preferences associated with age? That is, do older or younger people want unusual desserts and/or unusual entres? (0.5 point) 3. Use the variable that distinguishes the "Probable patrons" of L'Experience Flicit Restaurant (Likely to patronize =1 or 2 ) from the "Not probable patrons" (Likely to patronize =3,4, or 5 ). If the probable patrons constitute the L'Experience Restaurant's target market, what is the demographic makeup of this target market? Use the demographics of household income, education level, gender, and ZIP code. ( 2 points) 4. Is City Magazine a viable advertising medium for L'Experience Restaurant? Are there other viable promotion vehicles for L'Experience Restaurant? (1 point) 5. Develop a general conceptual model of the possible L'Experience Restaurant characteristics or features as they might relate to customers' intentions to patronize it. Test it using multiple regression analysis and interpret your findings. ( 2 points) 6. By using already collected L'Experience Flicit Restaurant survey data, come up with an interesting mediation effect hypothesis. Make sure to clearly write your hypothesis, conduct appropriate analysis, interpret findings, and draw the theoretical framework based on results. ( 2 points) 1. Is preferred driving time to L'Experience Restaurant associated with negative or positive preferences for its possible features? In other words, what is the relationship between the preference to drive 30 minutes or less and all the other possible features (such as waterfront view, formal wait staff attire, etc.) of L'Experience Restaurant? (0.5 point) 2. Are menu preferences associated with age? That is, do older or younger people want unusual desserts and/or unusual entres? (0.5 point) 3. Use the variable that distinguishes the "Probable patrons" of L'Experience Flicit Restaurant (Likely to patronize =1 or 2 ) from the "Not probable patrons" (Likely to patronize =3,4, or 5 ). If the probable patrons constitute the L'Experience Restaurant's target market, what is the demographic makeup of this target market? Use the demographics of household income, education level, gender, and ZIP code. ( 2 points) 4. Is City Magazine a viable advertising medium for L'Experience Restaurant? Are there other viable promotion vehicles for L'Experience Restaurant? (1 point) 5. Develop a general conceptual model of the possible L'Experience Restaurant characteristics or features as they might relate to customers' intentions to patronize it. Test it using multiple regression analysis and interpret your findings. ( 2 points) 6. By using already collected L'Experience Flicit Restaurant survey data, come up with an interesting mediation effect hypothesis. Make sure to clearly write your hypothesis, conduct appropriate analysis, interpret findings, and draw the theoretical framework based on results. ( 2 points)