Using the AMA 8 Step Case Analysis Process, complete a Case Study using an Example of Complacency about a Global Pharmaceutical Company from Kotter's text on Leading Change on page 37. Submit your answers in the Written Assignments link. Rubrics are found in the syllabus link. Introduction Develop a problem statement that summarizes the cause of the case problem and its symptoms. Body of the paper Address each of the 8 steps, applying them to the case, rewording each step / question as a heading before answering the step. Fully support your answers with evidence from the case study and material from the textbook reading. Use of additional resources is also encouraged. Be sure to cite in APA 6th Ed. format. Each answer / step must be covered in a minimum of one paragraph. Conclusion Summarize your own thoughts as a change manager about the issues in the case and what you have learned from them. References Provide a complete list of references in APA 6th Ed. format. Running header: Kotters 8 steps 1 Kotters 8 steps Tina Houff MGMT314 1. Kotters 8 steps 2 Problem statement Use a more appropriate heading here to define what you are going to be talking about in this paper. A global pharmaceuticals company has had a number of problems ranging from; reduction of net sales, net income has not grown to their expectations. The company has gotten negative press especially from laying of their staff which also eroded the morale. The stocks have dropped, customers complains have increased and a few investors threatening to down size their investments on the company. The expectation here is an introduction. While you touch on a number of the issues that were discussed in the case, this is not a solid introduction. What is going to be done with these facts? What is your paper going to focus on? What analysis will be done? Be clear and specific. 2.Kotters 8 steps the case study assignment required that you apply the AMA 8 steps to problem solving and analysis. Here, you have applied Kottter's 8 steps which is incorrect. Please read instructions carefully. Create urgency. Headings should not be in bullet point. Review format and location of headings and be sure to apply going forward. For change to happen the company has to create a sense of urgency among the employees, the whole company really wants the change. The company has had a lot of wins in the past so the current situation is depressing to them hence the need of urgency to come out of the current situation. Sharing to the employees about the negative customer complains reduced incomes and sales. Form a powerful coalition Kotters 8 steps 3 Instructions indicated that each step should be at least one paragraph long. Even though this process is not the correct one, the support/detail provided is not sufficient. Please read instructions carefully. Convince the employees of the company that the change is necessary; this takes strong leadership and support from key persons in the company. Instructions indicated that each step should be at least one paragraph long. Even though this process is not the correct one, the support/detail provided is not sufficient. Please read instructions carefully. Create a vision for change When you first start thinking about change, more probable ideas and solution would be floated around. Clear vision would make the employees understand why they are asked to perform their functions. For example creating of new products cycles takes too long, upgrading the information systems. Communicate the vision. The vision should be communicated powerfully and frequently and embed it within everything you do. One on one communication with employees about the vision of the company and the current situation. The vision should also be communicated during the managerial meetings and discuss the current state of profits, income revenue, customer complaints and the nature of competition. Remove the obstacles The obstacles would be the organization structure or employees who try to resist change in the company. Some employees would want to maintain the status quo and would not wish to go through the change process. Kotters 8 steps 4 Create short term wins By giving the employees a taste of change in the early process is so motivating. Create short term goals with less probability of failure. Build on the change. The change take a long period of time the organization should work to build on the change and incorporate it into the employees. Anchor the changes in corporate culture. To make the change stick it must become a part of the company. The employees see the change in every aspect of the company. 3. Conclusion. As a manager of the company it is important to create a sense of urgency among the employees to create a change in orders to counter competition, customer complaints and reduced revenues. The organization should create a strong relationship among the employees and a clear understanding of the vision. This would help the organization to tackle its challenges and embrace change. it appears that you misunderstood the expectations for this assignment. First, you were to use the AMA steps to analyze this case study. Additionally, the detail provided here is very brief and lacks the support needed to provide a solid analysis. Also, review format. Basic paper format is not appropriate. Be sure to always use / provide citations for all sources used, and review the format of your reference page as it is not in APA format. Kotters 8 steps 5 References Collier R (August 9, 2011). "American Medical Association membership woes continue". CMAJ 183 (11): E713-E714. doi:10.1503/cmaj.109-3943. PMC 3153537. PMID 21746826. Retrieved January 4, 2012. http://www.ama-assn.org/ama/pub/news/news/2015/2015-06-09-steven-stack-inaugurated-amapresident.page "AMA (AMA History) 1847 to 1899". American Medical Association. Archived from the original on 9 February 2009. Retrieved 2009-02-16. Pollack, Andrew (2013-06-18). "AMA Recognizes Obesity as a Disease". New York Times. Retrieved 2013-07-21. sion Please review reference format as this page does not demonstrate a clear understanding. A simple URL is never an appropreiate reference. Quotations should never appear in references. Watch spacing, when to use italic, provide ull and complete details. \f\f\fRunning header: Kotters 8 steps 1 Kotters 8 steps Tina Houff MGMT314 1. Kotters 8 steps 2 Problem statement Use a more appropriate heading here to define what you are going to be talking about in this paper. A global pharmaceuticals company has had a number of problems ranging from; reduction of net sales, net income has not grown to their expectations. The company has gotten negative press especially from laying of their staff which also eroded the morale. The stocks have dropped, customers complains have increased and a few investors threatening to down size their investments on the company. The expectation here is an introduction. While you touch on a number of the issues that were discussed in the case, this is not a solid introduction. What is going to be done with these facts? What is your paper going to focus on? What analysis will be done? Be clear and specific. 2.Kotters 8 steps the case study assignment required that you apply the AMA 8 steps to problem solving and analysis. Here, you have applied Kottter's 8 steps which is incorrect. Please read instructions carefully. Create urgency. Headings should not be in bullet point. Review format and location of headings and be sure to apply going forward. For change to happen the company has to create a sense of urgency among the employees, the whole company really wants the change. The company has had a lot of wins in the past so the current situation is depressing to them hence the need of urgency to come out of the current situation. Sharing to the employees about the negative customer complains reduced incomes and sales. Form a powerful coalition Kotters 8 steps 3 Instructions indicated that each step should be at least one paragraph long. Even though this process is not the correct one, the support/detail provided is not sufficient. Please read instructions carefully. Convince the employees of the company that the change is necessary; this takes strong leadership and support from key persons in the company. Instructions indicated that each step should be at least one paragraph long. Even though this process is not the correct one, the support/detail provided is not sufficient. Please read instructions carefully. Create a vision for change When you first start thinking about change, more probable ideas and solution would be floated around. Clear vision would make the employees understand why they are asked to perform their functions. For example creating of new products cycles takes too long, upgrading the information systems. Communicate the vision. The vision should be communicated powerfully and frequently and embed it within everything you do. One on one communication with employees about the vision of the company and the current situation. The vision should also be communicated during the managerial meetings and discuss the current state of profits, income revenue, customer complaints and the nature of competition. Remove the obstacles The obstacles would be the organization structure or employees who try to resist change in the company. Some employees would want to maintain the status quo and would not wish to go through the change process. Kotters 8 steps 4 Create short term wins By giving the employees a taste of change in the early process is so motivating. Create short term goals with less probability of failure. Build on the change. The change take a long period of time the organization should work to build on the change and incorporate it into the employees. Anchor the changes in corporate culture. To make the change stick it must become a part of the company. The employees see the change in every aspect of the company. 3. Conclusion. As a manager of the company it is important to create a sense of urgency among the employees to create a change in orders to counter competition, customer complaints and reduced revenues. The organization should create a strong relationship among the employees and a clear understanding of the vision. This would help the organization to tackle its challenges and embrace change. it appears that you misunderstood the expectations for this assignment. First, you were to use the AMA steps to analyze this case study. Additionally, the detail provided here is very brief and lacks the support needed to provide a solid analysis. Also, review format. Basic paper format is not appropriate. Be sure to always use / provide citations for all sources used, and review the format of your reference page as it is not in APA format. Kotters 8 steps 5 References Collier R (August 9, 2011). "American Medical Association membership woes continue". CMAJ 183 (11): E713-E714. doi:10.1503/cmaj.109-3943. PMC 3153537. PMID 21746826. Retrieved January 4, 2012. http://www.ama-assn.org/ama/pub/news/news/2015/2015-06-09-steven-stack-inaugurated-amapresident.page "AMA (AMA History) 1847 to 1899". American Medical Association. Archived from the original on 9 February 2009. Retrieved 2009-02-16. Pollack, Andrew (2013-06-18). "AMA Recognizes Obesity as a Disease". New York Times. Retrieved 2013-07-21. sion Please review reference format as this page does not demonstrate a clear understanding. A simple URL is never an appropreiate reference. Quotations should never appear in references. Watch spacing, when to use italic, provide ull and complete details