Using the attached case study$-$ Egan's Irish Whisky: A story of heritage and renewal and answer the

following questions:

$1.$ Identify, with supporting evidence from the case, the key challenges for Egan's Whiskey.

Indicate, giving reasons, which of these challenges are most important at the present time, and into

the future?

$2.$ Using the SWOT framework, analyse the internal and external environments of Egan's Whiskey and

identify at least two $(2)$ issues under each component of SWOT regarding the company and its

environment.