Question: Using the attached dataset write a summary of each variable using the best measures of central tendency for that specific variable type. Identify any relationships
Using the attached dataset write a summary of each variable using the best measures of central tendency for that specific variable type.
Identify any relationships between age, gender, and attitudes towards investing in online distribution channels (INT1-4) and attitudes towards the CMS (CMS 1-3).
Identify any relationships between the attitudes towards third-party digital platforms (TPMP 1-3) and internal skill sets (COM1-4).
This should be 5- 6-pages, 12-point font, 1-inch margins, and double-spacing. Include references. Include any tables and graphics as part of the final submission. My intention is to submit this work as my own with some modifications.
Item n Originated from: Questions: Measurement INT1 Investing in Online channel distribution affords our company to increase sales into already present international markets 1-7 (strongly disagree-strongly agree) INT2 1-7 (strongly disagree-strongly agree) INT3 Thompson et al. (2019) Investing in Online channel distribution affords our company to lower shipping prices to foreign markets Investing in Online channel distribution affords our company to increase our foreign market knowledge 1-7 (strongly disagree-strongly agree) INT4 Investing in Online channel distribution affords our company to having more procurement inputs 1-7 (strongly disagree-strongly agree) TPMP1 Most of our online market share comes from agency selling through our account in third-party digital platforms (for ex Amazon 1-7 (strongly disagree-strongly agree) marketplace or Alibaba) TPMP2 Authors elaboration Selling through online third-party digital platforms (for ex Amazon marketplace or Alibaba) represents the most promising approach to 1-7 (strongly disagree-strongly agree) online channel for our company in future TPMP3 Online sales through our third-party digital platforms (for ex Amazon marketplace or Alibaba) are the ones with the highest growth 1-7 (strongly disagree-strongly agree) rate for our company CMS1 Most of our online market share comes from our Ecommerce platform (CMS) 1-7 (strongly disagree-strongly agree) CMS2 Authors elaboration Selling through our Ecommerce platform (CMS) represents the most promising approach to online channel for our company in future 1-7 (strongly disagree-strongly agree) CMS3 Online sales through our Ecommerce platform (CMS) are the ones with the highest growth rate for our company 1-7 (strongly disagree-strongly agree) COM1 Our company offers trainings (courses, literature, coaching) to improve the expertise on Ecommerce of our team members 1-7 (strongly disagree-strongly agree) COM2 1-7 (strongly disagree-strongly agree) COM3 Kowtha & Choon (2001) Skills related to Ecommerce are an important selection criterion in recruiting new team members Our team members for themselves adopt Online distribution services and products we approach as a company 1-7 (strongly disagree-strongly agree) COM4 We actively discuss our Online channel projects within our company including failures and best practices 1-7 (strongly disagree-strongly agree) SIZE Is the company is an SME? no-yes (0-1) Gender I recognize myself as: Female-Male (0-1) Industry Authors elaboration In which industry does your company operate? Textile, Electronics, FMCG, Other Territory The office of my employer in which I work is located in: UK, USA, EU, Other non EU country Age My age is: 25354555 (1;2;3:4;5) Seniority My seniority is: Middle Manager, Senior Manager; Top executive Board Member (1;2;3)\f\f\f\f\f\f\f\f
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