Question: Using the attached file for the BEYOND THE BEAN Case study. Answer the following questions: Beyond the Bean : https://www.yourhomeworksolutions.com/wp-content/uploads/edd/2017/11/case-study-3-1.pdf What competition does

Using the attached file for the "BEYOND THE BEAN" Case study. Answer the following questions:

Beyond the Bean: https://www.yourhomeworksolutions.com/wp-content/uploads/edd/2017/11/case-study-3-1.pdf

  1. What competition does the company face?
  2. Where does the opportunity lie for the company? What distinguishes Beyond the Bean? How is it different?
  3. The case identifies potential market segments. Make a table and further describe each in demographic, geographic, psychographic, and behavioral terms.
  4. Make a recommendation on which market they should pursue. Your recommendation must be supported by your analysis.
  5. Design a marketing mix for your recommended target market.

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