Question: Using the BCG growth - share matrix as a guide, Masumura Technologies identified question marks in its business portfolio but is currently maintaining its market

Using the BCG

growth

-

share matrix as a

guide, Masumura Technologies identified question marks in its business portfolio but is currently maintaining its market share. At a recent meeting with the

company's senior management

team, the CEO of Masumura and her team members decided to allocate all of the

company's profits toward the growth and expansion of these question

marks, in order to cause the question marks to become stars. What is likely to happen to this

company?

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