Question: Using the BCG portfolio analysis, a dog should be phased out unless ( multiple choice ) it complements or boosts the sales of another product
Using the BCG portfolio analysis, a "dog" should be phased out unless
multiple choice
it complements or boosts the sales of another product
additional resources could increase its relative market share slightly
Trick question. Eogs should always be phased out.
its marketing manager is a champion of the product
the market has a small chance of rebounding
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