Using the below information for context, what are four effective and efficient ways to promote a new small business: non-emergency medical transportation (NEMT)? A potential entrepreneurial venture could be the establishment of a shuttle service, specifically for veterans, named "HERO MedEvac Transport Service." This service would provide eligible veterans with reliable, safe, and convenient transportation to and from VA Medical Centers, Clinics, and participating civilian hospitals. The business would collaborate with The Veterans Transportation Service (VTS) to ensure that veterans who lack personal transportation due to financial, medical, or other reasons can access the medical care they deserve at VA or authorized non-VA facilities (VA, 1). The term "MedEvac," short for "medical evacuation," is familiar to combat veterans, making it a fitting name for the company. The company's multi-passenger vans would be painted in the recognizable olive-drab green, adorned with the universal white square and red cross symbol typically seen on MedEvac helicopters. HERO MedEvac Transport Service plans to collaborate with The Veterans Transportation Service (VTS) to ensure veterans can access both VA and authorized non-VA facilities, potentially giving it a competitive edge. HERO MedEvac Transport Service's strengths could include its specialized focus on veterans, recognizable and comforting MedEvac branding