Question: Using the case assigned to this test, identify which one of the business level ( generic ) strategies you believe the company is employing. Use

Using the case assigned to this test, identify which one of the business level (generic) strategies you believe the company is employing. Use the following format for your answer:
Generic strategy chosen:
Justification for choosing this strategy (be sure to clearly connect facts from the case to the characteristics of the generic strategy you chose):

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