Question: Using the case studies supplied in the subject, critically analyse how the campaign was evaluated using the appropriate methods of : - impact evaluation -

Using the case studies supplied in the subject, critically analyse how the campaign was evaluated using the appropriate methods of :

- impact evaluation

- formative evaluation

- process/implementation evaluation

- internal satisfication evaluation

- summative evaluation

the goal is to:

identify whether or not the campaign was evaluated,

which evaluation tools were identified, and how the performance was reported.

If the campaign was not evaluated, discuss which approach you would take.

Demonstrate your understanding by providing six (6) questions that evaluate either process, impact, outcome or ethical evaluation of the campaign

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!