Using the cluster analysis data drawn from the student survey develop a minimum of three different segments and present them

• Create vivid, creative, descriptive names for each of the segments that you identify
• Under each segment, describe at least four points of data that differentiate this segment from the others

measures by segment **IMPORTANT: Note the size of the segments relative to each other 012: Agreement - Strongly/Somewhat Agree Summary by SEG_BANNER Total 3 Cluster Solution Which of the following best describes your living situation? by SEG_BANNER Total 3 Cluster Solution column % Totalv 1 2 n 2 A B Column Comparisons n557 n. 201 n 131 Live on campus 19% 24% Live in a house/apartment near campus 21% 29% Commute from home 60% 47% Live off campus (NET) 81% 76% Totalv Z n = 557 3 n225 15% 16% 15% 18% 69% 66% 85%84% Column % n Column Comparisons I'm proud to tell people attend NKU When NKU sports teams win, I feel proud I follow NKU sports teams on social media of NKU sports events were aired on TV, I would watch I enjoy conversation about NKU sports 1 A n = 201 89% 84% 43% 20% 59% 2 B n=131 99% 99% 73% 97% 93% 3 n. 225 69% 92% 38% 96% 6% 39% 17% 78% 2% 62% merchandise, by segment About how often do you stay on campus for activities/events other than your classes? The Totalv 3 Cluster Solution Column % Totalv 1 2 3 n z A B Column Comparisons n.557 n. 201 n 131 n225 Often 24% 39% 7% 20% Sometimes 24% 33% 11% 23% Often/Sometimes (SUB-NET) 48% 73% 18% 43% Rarely 30% 21% 30% 38% Stay on campus (NET) 78% 94% 48% 81% Never 22% 6% 52% 19% OS: All types of Ku-branded merchandise own by SEG_BANNER Total 3 Cluster Solution n Totalv 1 2 3 Column Comparisons Z A B c Clothing 82% 94% 58% Car decal 16% 23% 11% Laptop sticker 15% 23% 796 Accessories (lanyard, phone case, water bottle, etc.) 48% 61% 27% I don't own any NKU-branded merchandise 15% 696 38% - Social media use by segment 85% 13% 14% 48% 10% University? by SEG_BANNI Q7: Social media followin NKU by SEG_BANNER : Totalv 3 Cluster Solution n What is your overall satisfaction with Column % Total 1 Z A Column Comparisons n=557 n201 Satisfied 60% Extremely satisfied 18% Top 2 Box (NET) 2 B n=131 51% 39% 90% Total Z n=557 3 n 225 47% 6% 53% Columns n Column Comparisons Facebook Twitter Instagram 76% 6% 81% 1 2 3 B C n. 201 n. 131 n225 33% 46% 22% 28% 43% 64% 17% 40% 2996 43% 1296 26% 5% 6% 4% 49 1% 3% 0% 0% 13% 22% 49% 9% 67%8596 4154 65% Unkedin 78% YouTube Snapchat Social media follow NKU (NET) measures by segment **IMPORTANT: Note the size of the segments relative to each other 012: Agreement - Strongly/Somewhat Agree Summary by SEG_BANNER Total 3 Cluster Solution Which of the following best describes your living situation? by SEG_BANNER Total 3 Cluster Solution column % Totalv 1 2 n 2 A B Column Comparisons n557 n. 201 n 131 Live on campus 19% 24% Live in a house/apartment near campus 21% 29% Commute from home 60% 47% Live off campus (NET) 81% 76% Totalv Z n = 557 3 n225 15% 16% 15% 18% 69% 66% 85%84% Column % n Column Comparisons I'm proud to tell people attend NKU When NKU sports teams win, I feel proud I follow NKU sports teams on social media of NKU sports events were aired on TV, I would watch I enjoy conversation about NKU sports 1 A n = 201 89% 84% 43% 20% 59% 2 B n=131 99% 99% 73% 97% 93% 3 n. 225 69% 92% 38% 96% 6% 39% 17% 78% 2% 62% merchandise, by segment About how often do you stay on campus for activities/events other than your classes? The Totalv 3 Cluster Solution Column % Totalv 1 2 3 n z A B Column Comparisons n.557 n. 201 n 131 n225 Often 24% 39% 7% 20% Sometimes 24% 33% 11% 23% Often/Sometimes (SUB-NET) 48% 73% 18% 43% Rarely 30% 21% 30% 38% Stay on campus (NET) 78% 94% 48% 81% Never 22% 6% 52% 19% OS: All types of Ku-branded merchandise own by SEG_BANNER Total 3 Cluster Solution n Totalv 1 2 3 Column Comparisons Z A B c Clothing 82% 94% 58% Car decal 16% 23% 11% Laptop sticker 15% 23% 796 Accessories (lanyard, phone case, water bottle, etc.) 48% 61% 27% I don't own any NKU-branded merchandise 15% 696 38% - Social media use by segment 85% 13% 14% 48% 10% University? by SEG_BANNI Q7: Social media followin NKU by SEG_BANNER : Totalv 3 Cluster Solution n What is your overall satisfaction with Column % Total 1 Z A Column Comparisons n=557 n201 Satisfied 60% Extremely satisfied 18% Top 2 Box (NET) 2 B n=131 51% 39% 90% Total Z n=557 3 n 225 47% 6% 53% Columns n Column Comparisons Facebook Twitter Instagram 76% 6% 81% 1 2 3 B C n. 201 n. 131 n225 33% 46% 22% 28% 43% 64% 17% 40% 2996 43% 1296 26% 5% 6% 4% 49 1% 3% 0% 0% 13% 22% 49% 9% 67%8596 4154 65% Unkedin 78% YouTube Snapchat Social media follow NKU (NET)