Using the Coca$-$Cola Consolidated, Inc., create a Strategy Plan that will present your proposed future direction for the organization.

Instructions:

$$ Integrating concepts and theories from the text, analyze the company's external and industry environment, internal resources, and intellectual assets

$$ Integrating concepts and theories from the text, analyze the company's business level and corporate$-$level strategies

$$ Discuss leadership, innovation, and entrepreneurship practices

$$ Develop goals and SMART objectives. Provide an overview of the timetable and the required resources

$$ Construct a document in APA $6$th edition format, effectively demonstrating mastery of written communication with a targeted audience. Your paper should be between $12-15$ pages in length, not including references and the cover page. Other external references may be used but are not required.

Important: Please ensure you 'apply' applicable textbook concepts such as a SWOT analysis, a PESTLE analysis, Porter's Five Forces, and Value Chain Analysis. Please also discuss leadership, innovation, and entrepreneurship.

Document Sections:

$$ Identify problems: The problems can be succinctly stated in a $2-3$ sentence $($short$)$ paragraph for each.

$$ Conduct strategic analyses: Identify the strategic issues. Using applicable textbook concepts and two outside professional sources to analyze underlying issues. Integrating concepts and theories from the text, analyze the company's general and industry environment, internal resources, and intellectual assets. Integrating concepts and theories from the text, analyze the company's business$-$level and corporate$-$level strategies. Please ensure you 'apply' applicable textbook concepts such as a SWOT analysis, a PESTLE analysis, Porter's Five Forces, and Value Chain Analysis. Please also discuss leadership, innovation, and entrepreneurship.

$$ Goals and Objectives: What do you think needs to be done to address each issue? I want you to determine what you would do to solve$/$address the issues. Examples might be related to more training of staff, more investment in equipment, greater use of specific types of technology, etc. Develop three goals and $2-3$ SMART objectives for each goal. o Make $3-5$ recommendations: These actions that you propose are what the organization should do to implement the goals and objectives and the steps that the organization needs to take.

Requirements: Your paper must be $12-15$ pages and written in $$third person$$ language. Follow the sections above and use section headings for readability. You are free to add sections if you view them as appropriate. You must follow APA Guidelines and use professional writing.