Question: Using the competitor analysis framework described in Chapter 5 (and illustrated in Figure 5.3), how would you classify the various competitors (Kroger, Food Lion, Walmart,

Using the competitor analysis framework described in Chapter 5 (and illustrated in Figure 5.3), how would you classify the various competitors (Kroger, Food Lion, Walmart, Aldi/Lidl, Whole Foods, and Wegman's) for Publix supermarkets that are identified in the case study?

Figure 5.3 A Framework of Competitor Analysis The shaded area represents the degree of market commonality between two firms. Portfolio of resources A Portfolio of resources B

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