Question: Using the concepts addressed in Chapter 5 , address the following items. Checklist: Compose the research problem for Sybil s Artificial Flowers. Create the research

Using the concepts addressed in Chapter 5, address the following items.
Checklist:
Compose the research problem for Sybils Artificial Flowers.
Create the research plan using secondary and primary data.
Evaluate secondary data; what does secondary data suggest in terms of market size, growth rates, consumer and business opportunities, and trends for this industry?
For primary data, include whether you will utilize qualitative, quantitative, or both.
Defend your rationale for each choice.
Provide a list of ten questions (open- and close-ended) to help Sybil better understand her customers.
Explain how you will collect the information for the sampling plan, contact methods, and data mining.
Evaluate the consumer and business opportunities based on your initial research.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!