Question: Using the concepts and terms found in the Unit 4 background material: Select a brand and evaluate how it leverages secondary associations. Explain if the

Using the concepts and terms found in the Unit

4

background material: Select a brand and evaluate how it leverages secondary associations. Explain if the brand encountered any challenges that may have impacted brand equity, if not, why not?

Recommend ways in which the brand could more effectively leverage secondary brand associations. Justify your recommendations using the unit concepts and terms.

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