Question: Using the consumer decision making process you learned in class (problem recognition, information search, alternative evaluation, selection, and post purchase processes), explain how the Nissan
Using the consumer decision making process you learned in class (problem recognition, information search, alternative evaluation, selection, and post purchase processes), explain how the Nissan Leaf campaign manager could use the decision making model to analyse and understand to influence consumers towards Nissans favour. (write about 500 words)
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