Using the content from Chapter 8 as a reference, as well as the student example below (for the cell phone industry "BACK IN THE DAY IN 2008 LOL) for format, identify and describe four key target markets for the current U.S. auto industry. Identify and describe the segments on any combination of segmentation variables including demographics, lifestyle, usage, geographic location, and so on. Full marks for this discussion for a thorough response to the question and an active discussion of the posts of others.

Segment Name	Sunsets	Hannah Montana (tweenies)	Donald Trumps (white-collar workers)	The soccer moms (the pick-up-and-go market)
Who are they?Lifestyle, Demographics, Location	These are the those who are WWII veterans and retirees	Teenagers, these are typically of middle-class families with disposable income. The MySpace and Facebook generations	The 30-50 somethings. These are the people who are business inclined and need to have the frequent email access and stock updates. Typically they have major disposable income.	These are on-the-go women with kids. This is a pure necessity without desire for the latest fashion; income varies from low to high level.
Benefits Sought	Clear and large screens, user friendly	Unlimited text messaging, free nights and weekends, media--camera, Bluetooth, and songs	Internet access, email access, high quality, unlimited Internet access and usage minutes	Works, easy to use (user friendly), cost efficient
What do they buy?	Nextel or pick-up- and-goes	Razors	Blackberries/ iPhones	Pick-up-and-goes, family plan
Where do they buy?	Target, Wal-Mart	Mall stands	Best Buy, online sites	Cell phone stores, gas stations
When do they buy?	Before they get put in the home	B-day presents or summer	After promotion or when they graduate, when they get first job	When they have kids out and about
Why do they buy?	To reach the outside world	To be popular, to follow trends. Hannah Montana has one so why not me?	For work necessity and to show that you are an up-and-comer	To call the kids in for dinner and to get them home before the street lights come on
How do they buy?	Social Security income	Allowance and 'cause I told daddy I want one	Credit card, red American Express card	Husband's check
What do they read and watch?	Fishing magazines, Price Is Right, and Wheel of Fortune	Hannah Montana,TRL, My Super Sweet Sixteen, The Hills, Seventeen mag	Mad Money, OReilly Factor, Business Week, New Yorker, WSJ	Home and Garden, Fabio romance novels, soaps, and Rachael Ray
Growth Trends and Attractiveness	Baby boomers are entering this stage	Word of mouth, and youth is having increase in disposable income. Music increase	New gadgets, able to work from phone	Every mom wants to know where her kids are. Women popping out babies