Using the data Based on the combination of the 16 subjective attribute vectors, describe the constitution of the two dimensions, which of the 16 subjective attribute vectors that impact a dimension positively or negatively Perceptual Map Coordinates Dimension I Dimension II Value 0 343 0 150 Monitor 0 809 0 200 Memory 0 722 0 684 Data Entry 0 211 0 317 Stylishness 0 917 0 086 Light weight 0 283 0 927 Internet 0 947 0 321 Multimedia 0 996 0 061 Sturdiness 0 368 0 813 Connectivity 0 469 0 807 Software 0 789 0 475 ThirdPartySW 0 429 0 745 Functionality 0 524 0 422 Expandability 0 761 0 489 Ease of Use 0 636 0 743 Preference 0 195 0 952 2 Assuming the Connector new product was yet to be available, identify and describe the opportunity space based on the perceptual map Dimension II (21 ) 1 0 0 5 Internet Memory Software HP Jornada Casio Cassuioei Stylishness Multimedia 0 0 0 5 1 0 Monitor Preference Value Compaq Rac Connectivity Data Entry Pa VII Connector Visor Prism PalmV Expandability Functionality Sony CLIE Ease of Use Sturdiness ThirdPartySW Light weight 1 0 0 5 0 0 0 5 1 0 Dimension I (47 )

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Question: Using the data. Based on the combination of the 16 subjective attribute vectors, describe the constitution of the two dimensions, which of the 16 subjective

Using the data. Based on the combination of the 16 subjective attribute vectors, describe the constitution of the two dimensions, which of the 16 subjective attribute vectors that impact a dimension positively or negatively.

Perceptual Map:

Dimension II (21%) 1.0- 0.5- Internet Memory Software HP Jornada Casio Cassuioei

Coordinates:

	Dimension I	Dimension II
Value	-0.343	0.150
Monitor	-0.809	-0.200
Memory	-0.722	0.684
Data_Entry	0.211	0.317
Stylishness	-0.917	0.086
Light_weight	0.283	-0.927
Internet	-0.947	0.321
Multimedia	-0.996	0.061
Sturdiness	-0.368	-0.813
Connectivity	0.469	0.807
Software	-0.789	0.475
ThirdPartySW	0.429	-0.745
Functionality	-0.524	-0.422
Expandability	-0.761	-0.489
Ease_of_Use	-0.636	-0.743
Preference	-0.195	0.952

2. Assuming the Connector new product was yet to be available, identify and describe the opportunity space based on the perceptual map.

Dimension II (21%) 1.0- 0.5- Internet Memory Software HP Jornada Casio Cassuioei Stylishness Multimedia 0.0- -0.5- -1.0- Monitor Preference Value Compaq Rac Connectivity Data Entry Pa VII Connector Visor_Prism PalmV Expandability Functionality Sony_CLIE Ease_of_Use Sturdiness ThirdPartySW Light weight -1.0 -0.5 0.0 0.5 1.0 Dimension I (47%)

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