Using the DELTA framework (see Appendix 1) or a similar structured framework, offer an objective scoring of THE ROYAL BANK OF CANADA (RBC) relative to industry and/or sector rivals. As implied, an alternative framework focused on a similar information evaluation set, as provided by the DELTA framework, is fully acceptable.

Be sure to include specific or macro-level observations to validate the conclusions offered. As a final note, comment on two or three key things which you believe your company could initiate/undertake in order to improve its use of analytics

Categorization* Characteristics* Analytically-Challenged (DELTA Basic) Real or perceived data deficiency Weak information value chain Lack of collaboration across the organization, with respect to the dissemination of analytical data No real driver of analytics with significant enough influence to propel the organization forward. Lacks management support. Localized analytics focus, at best Analytical Practitioners (DELTA Intermediate) Analytics are largely focused on operations and tactics. The analytics ecosystem is fragmented information and value is not fully communicated and disseminated across the organization. Data exists at a just good enough levelthe ability to truly drive competitive advantage is lacking. Commitment is backed by resource alignment

Analytical Innovators (DELTA Advanced) Data is felt to be a core component of the organizations operations, customer service, marketing and strategy. The organization is open to new ideas whendata challenges the status quo. The organization effectively uses analytics and disseminates it across the information value chain. The use of analytics has resulted in a real or perceived power shift within the organizations decision-making process. Organization routinely reaps the benefits of its efforts.