Question: Using the Fishbein Model, where should you go on your next vacation? Please calculate the totals ( show all work ) and explain your decision.

Using the Fishbein Model, where should you go on your next vacation? Please calculate the totals (show all work) and explain your decision.
Note: Items are scaled on 5 point Likert Scales where 5 is the highest
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a. Based on your results, where should you go and why?
b.Explain the Fishbein model and how it helped you arrive at your decision
c. A marketer wants to change your attitude regarding Miamis nightlife. What attitude change strategy would you recommend (please explain the strategy)?
d. When convincing consumers to go to Miami, what persuasion principle could you employ in your campaign? (please explain principle and how it is applied)
e. If this strategy is successful, that is your beliefs on Miamis nightlife increase by 1, how does this affect your decision?

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