Question: Using the Fishbein Model, where should you go on your next vacation? Please calculate the totals ( show all work ) and explain your decision.
Using the Fishbein Model, where should you go on your next vacation? Please calculate the totals show all work and explain your decision.
Note: Items are scaled on point Likert Scales where is the highest
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a Based on your results, where should you go and why?
bExplain the Fishbein model and how it helped you arrive at your decision
c A marketer wants to change your attitude regarding Miamis nightlife. What attitude change strategy would you recommend please explain the strategy
d When convincing consumers to go to Miami, what persuasion principle could you employ in your campaign? please explain principle and how it is applied
e If this strategy is successful, that is your beliefs on Miamis nightlife increase by how does this affect your decision?
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