Question: Using the following example format, find an good ESG(CSR) example. If you add the Marketing implication such as how this activity improves company brand value,

Using the following example format, find an good ESG(CSR) example. If you add the Marketing implication such as how this activity improves company brand value, it is more desirable.

Submission format is MS Word. The source must be listed.

Selected ESG Issues

PracticeCategory

Practice Themes

Practice Sub-Themes

Related Practice Contents

Environment

Climate change

  • Carbon footprint
  • Vulnerabilities from climate change events

Natural resources

  • Energy efciency
  • Sourcing of raw materials
  • Water efciency
  • Usage of land

Pollution and waste

  • Toxic emissions
  • Wastewater management
  • Hazardous materials management
  • Air quality
  • Electronic waste management

Opportunities and policy

  • Renewable energy
  • Clean technology
  • Green buildings
  • Environmental and biodiversity targets and investment

Social

Human capital

  • Workplace health and safety
  • Development opportunities
  • Employee engagement, diversity, and inclusion
  • Labor practices (e.g., wages, working conditions)

Product responsibility

  • Product safety and quality
  • Selling practices and product labeling
  • Customer privacy and data security
  • Access to products

Relations

  • Community
  • Government
  • Civil society

Governance

Corporate governance

  • Board structure and accountability
  • Accounting and disclosure practices
  • Executive compensation and management effectiveness
  • Ownership and shareholder rights

Corporate behavior

  • Management of corruption
  • Systemic risk management
  • Earnings quality
  • Competitive behavior
  • Management of business environment (e.g., legal, regulations)
  • Transparency on tax and related-party transactions

ESG Practice Example

PracticeCategory: Environmental (X) Social ( ) Governance ( )

Practice Themes: Climate change

Practice Sub-Themes:Carbon footprint

Company Name: Coca Cola

MSCI ESG Rating: AA

S&P Global Score: 33

Content:

Coca-Cola's delivery trucks contributed3.7 million metric tonsof greenhouse gases to the world. They have made major changes to their supply chain practices including investing in new alternatively fueled trucks. Their initiatives are intended to create a25%reduction in their carbon footprint by 2020.

Source: https://www.coca-colacompany.com/news/reducing-carbon-in-our-value-chain

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!