Question: Using the following factor ratings (100 points is the maximum), determine which location for a clothing store, A, B, or C, should be chosen. LOCATION

Using the following factor ratings (100 points is the maximum), determine which location for a clothing store, A, B, or C, should be chosen.

LOCATION

Factor (100 points each)

Weight

A

B

C

Convenience of access

0.15

80

70

60

Parking facilities

0.20

72

76

92

Frontage

0.18

88

90

90

Shopper traffic

0.27

94

86

80

Operating costs

0.10

98

90

82

Neighborhood

0.10

96

85

75

1.00

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