Question: Using the following list, match the best research method to each objective. Hint: each method will only be used once. A. In home in depth

Using the following list, match the best research

Using the following list, match the best research method to each objective. Hint: each method will only be used once. A. In home in depth interview B. Online Survey C. Focus Groups with projective technique F. A/B Testing D. Ethnographic Research/ Observational Research with interview E. Intercept/Exit surveys with a Likert Satisfaction Scale G. Test Marketing H. Creative Development Focus Groups 1. Brand Tracking Study (Longitudinal) Before investing millions in TV production, Lay's wants be sure consumers like and understand the concepts for their potato chip commercials. Choose... Measure concert-goers satisfaction with the concession food at an event venue Choose... Determine which of two banner ads gets the highest click-through rates (CTR) Choose... Understand how parents of children with disabilities make medical care decisions Choose... Identify how often people purchase toilet paper and what brands they purchase most often Choose... Measure awareness and opinions of a brand and its competitors over time Choose... Uncover consumers' deep associations with dish soap brands Choose... Understand whether McDonald's new raspberry Valentine milkshake will sell enough to be profitable before they roll it out nationally Choose

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