Using the folowing factor ratings (multi-criteria analysis), determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score.

Factor Weight Location Score A B C Convenience 0.15 80 70 50 Parking facilities 0.20 75 70 90 Display Area 0.17 85 90 90 Traffic 0.28 95 85 80 Operating cost 0.10 95 90 80 Neighborhood 0.10 95 85 75

Using the folowing factor ratings (multi-criteria analysis), determine which location alternative ( A,B, or C ) should be chosen on the basis of maximum composite score