Question: Using the gains charts shown in Question # 4 the Senior Product Manager at ACME Direct will determine who to promote for his upcoming cookbook
Using the gains charts shown in Question # the Senior Product Manager at ACME Direct will determine who to promote for his upcoming cookbook promotion. To ensure profitafteroverhead for this campaign, the Senior Product Manager has determined he should not promote any group of customers with a response rate below
If the primary customer segment for the books product line the universe the regression model was built on represents names,
a How many names should the senior product manager promote?
b What will be his expected number of orders in rollout?
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