Using the Gillete brand as an example, describe how marketers communicate differently with various segments of their target markets by using both traditional advertising and social media. Include discussion of the role played by factors such as target market demographics, the specific traditional advertising, and social channels being used.

*Be sure to identify the target market as well as the type of advertising and social channels being used by the brand to reach them. Can you identify what forms of marketing (traditional advertising or social media) is most effective with the target market.