Using the historical data as a guide $($Exhibit $6\mathrm{.}1),$ construct a pro forma $($forecasted$)$ profit and

loss statement for the clinic's average month for all of $2010$ assuming the status quo. With no

change in volume $($utilization$),$ is the clinic projected to make a profit?

$2.$ Now consider the clinic's situation without the new marketing program. How many additional

daily visits must be generated to break even? Construct a break$-$even graph that can be

included in your report.

$3.$ Repeat the Question $2$ analysis, but now assume that the new marketing program is

implemented.

$4.$ Now focus solely on the expected profitability of the proposed marketing program. How many

incremental daily visits must the program generate to make it worthwhile? $($In other words, how

many incremental visits would it take to pay for the marketing program, irrespective of overall

clinic profitability?$)$ Construct a graph showing the expected profitability of the proposed

program versus incremental daily visits.